Marketing by Hector Lazo

By: Material type: TextTextLanguage: English Series: Modern business ; a series of texts prepared as part of the modern business course & service | . v.11 Analytics: Show analyticsPublication details: Alexander Hamilton Institute; New York; 1962; c1962Description: xx,380 p. ; 23cmSubject(s): LOC classification:
  • HF5415.L334 1962
Item type: PRINT
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PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.L334 1962 (Browse shelf(Opens below)) 1 Available E20546
Long-term manufacturer - supplier relationships : do they pay off for supplier firms ? by
Material type: Article Article
Language: English
Publication details: Jan; Jan. 1995
In: Journal of Marketing P. 1-16 Vol. 59 , No. 1
Availability: No items available.
Truth in marketing theory and research : an alternative perspective by
Material type: Article Article
Language: English
Publication details: 1992; 1992
In: Journal of Marketing P. 80-88 Vol. 56 , No. 2
Availability: No items available.
Assessing the impact of retail price promotions on product substitution , complementary purchase , and iterstore sales displacement by
Material type: Article Article
Language: English
Publication details: 1991; 1991
In: Journal of marketing P. 17-28 Vol. 55 , No. 2
Availability: No items available.
Public service advertisements : emotions and empathy guide prosocial behavior by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 56-70 Vol. 58 , No. 1
Availability: No items available.
National boundaries , border zones , and marketing strategy : a conceptual framework ... by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 67-80 Vol. 58 , No. 3
Availability: No items available.
Corporate product policy and innovative behavior of European and Japanese multi nationals : an empirical investigation by
Material type: Article Article
Language: English
Publication details: 1990; 1990
In: Journal of marketing 19-34 Vol. 54 , No. 2
Availability: No items available.
The influence of global marketing standardization on performance by
Material type: Article Article
Language: English
Publication details: 1992; 1992
In: Journal of Marketing 1-17 Vol. 56 , No. 2
Availability: No items available.
Truth in marketing theory and research by
Material type: Article Article
Language: English
Publication details: 1990; 1990
In: Journal of marketing 1-15 Vol. 54 , No. 3
Availability: No items available.
Legal developments in marketing by
Material type: Article Article
Language: English
Publication details: 1993; 1993
In: Journal of Marketing P. 102-110 Vol. 57 , No. 1
Availability: No items available.
Developing marketing expert systems : an application to international negotiations by
Material type: Article Article
Language: English
Publication details: 1989; 1989
In: Journal of marketing 24-39 Vol. 53 , No. 4
Availability: No items available.
The commitment - trust theory of relationship marketing by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 20-38 Vol. 58 , No. 3
Availability: No items available.
Consumer trade - offs and the evaluation of services by
Material type: Article Article
Language: English
Publication details: Jan 1; Jan 1995
In: Journal of Marketing P. 17-28 Vol. 59 , No. 1
Availability: No items available.
A model of marketing knowledge use within firms by
Material type: Article Article
Language: English
Publication details: 1992; 1992
In: Journal of Marketing P. 53-71 Vol. 56 , No. 4
Availability: No items available.
Standardization versus adaptation of international marketing strategy : an empirical investigation by
Material type: Article Article
Language: English
Publication details: 1993; 1993
In: Journal of Marketing P. 1-17 Vol. 57 , No. 4
Availability: No items available.
Customer satisfaction , market share , and profitability : findings from Sweden by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 53-66 Vol. 58 , No. 3
Availability: No items available.
Socially responsible organizational buying : environmental concern as a non - economic buying criterion by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 1-19 Vol. 58 , No. 3
Availability: No items available.
A market expansion ability approach to identify potential exporters by
Material type: Article Article
Language: English
Publication details: 1992; 1992
In: Journal of Marketing 84-96 Vol. 56 , No. 1
Availability: No items available.
Competitive marketing behavior in industrial markets by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 45-55 Vol. 58 , No. 2
Availability: No items available.
Market orientation : the construct , research prepositions , and managerial implications by
Material type: Article Article
Language: English
Publication details: 1990; 1990
In: Journal of marketing 1-19 Vol. 54 , No. 2
Availability: No items available.
International marketing and national character : a review and proposal for an integrative theory by
Material type: Article Article
Language: English
Publication details: 1990; 1990
In: Journal of marketing 66-79 Vol. 54 , No. 4
Availability: No items available.
The emerging role of women in industrial selling : a decade of change by
Material type: Article Article
Language: English
Publication details: 1992; 1992
In: Journal of Marketing P. 38-54 Vol. 56 , No. 3
Availability: No items available.
Market information processing and organizational learning by
Material type: Article Article
Language: English
Publication details: 1994; 1994
In: Journal of Marketing P. 35-45 Vol. 58 , No. 1
Availability: No items available.
New product diffusion modles in marketing : a review and directions for research by
Material type: Article Article
Language: English
Publication details: 1990; 1990
In: Journal of marketing 1-26 Vol. 54 , No. 1
Availability: No items available.
The structure of Commitment in exchange by
Material type: Article Article
Language: English
Publication details: Jan 1; Jan 1995
In: Journal of Marketing P. 78-92 Vol. 59 , No. 1
Availability: No items available.
The Evolution of first amendment protection for commercial speech by
Material type: Article Article
Language: English
Publication details: Jan 1; Jan 1995
In: Journal of Marketing P. 38-47 Vol. 59 , No. 1
Availability: No items available.
Information processing advertisements : toward an integrative framework by
Material type: Article Article
Language: English
Publication details: 1989; 1989
In: Journal of marketing 1-23 Vol. 53 , No. 4
Availability: No items available.
Boundary role ambiguity : facets , determinants , and impacts by
Material type: Article Article
Language: English
Publication details: 1993; 1993
In: Journal of Marketing P. 11-31 Vol. 57 , No. 2
Availability: No items available.
Marketing in an information -i ntensive environment strategic implications of knowledge as an asset by
Material type: Article Article
Language: English
Publication details: 1991; 1991
In: Journal of marketing Vol. 55 , No. 4
Availability: No items available.
Advertising claim objectivity : antecedents and effects by
Material type: Article Article
Language: English
Publication details: 1993; 1993
In: Journal of Marketing P. 100-113 Vol. 57 , No. 4
Availability: No items available.

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