Public service advertisements : emotions and empathy guide prosocial behavior

By: Material type: ArticleArticleLanguage: English Publication details: 1994; 1994Subject(s): LOC classification:
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 In: Journal of Marketing P. 56-70 Vol. 58 , No. 1Summary: MarketingSummary: Public servicesSummary: AdvertisingSummary: Hypothesis
Item type: Article
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Journal Journal المكتبة الرئيسية الطابق الأرضي Available

Marketing

Public services

Advertising

Hypothesis

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