Information processing advertisements : toward an integrative framework

By: Material type: ArticleArticleLanguage: English Publication details: 1989; 1989Subject(s): In: Journal of marketing 1-23 Vol. 53 , No. 4Summary: Behaviour modificationSummary: Integrated information system Information processingSummary: Consumers
Item type: Article
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Journal Journal المكتبة الرئيسية الطابق الأرضي Available

Behaviour modification

Integrated information system Information processing

Consumers

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