Corporate product policy and innovative behavior of European and Japanese multi nationals : an empirical investigation
Material type:
ArticleLanguage: English Publication details: 1990; 1990Subject(s):
In:
Journal of marketing 19-34 Vol. 54 , No. 2Summary: ProductionSummary: StrategySummary: PlanningSummary: MarketingSummary: ConsumersSummary: Behavioural sciencesSummary: EuropeSummary: JapanSummary: USA
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Journal
|
المكتبة الرئيسية الطابق الأرضي | Available |
Production
Strategy
Planning
Marketing
Consumers
Behavioural sciences
Europe
Japan
USA
There are no comments on this title.