Assessing the impact of retail price promotions on product substitution , complementary purchase , and iterstore sales displacement
Material type:
ArticleLanguage: English Publication details: 1991; 1991Subject(s):
In:
Journal of marketing P. 17-28 Vol. 55 , No. 2Summary: Retail tradeSummary: Sales promotionSummary: PricesSummary: CompetitionSummary: PurchasingSummary: ConsumersSummary: Market studies
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Journal
|
المكتبة الرئيسية الطابق الأرضي | Available |
Retail trade
Sales promotion
Prices
Competition
Purchasing
Consumers
Market studies
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