Truth in marketing theory and research : an alternative perspective

By: Material type: ArticleArticleLanguage: English Publication details: 1992; 1992Subject(s): In: Journal of Marketing P. 80-88 Vol. 56 , No. 2Summary: MarketingSummary: ScienceSummary: Science philosophy
Item type: Article
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Journal Journal المكتبة الرئيسية الطابق الأرضي Available

Marketing

Science

Science philosophy

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