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Strategic marketing management : planning , implementation and control Richard M. S. Wilson and Colin Gilligon with David J. Pearson by Series: Marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1992; 1992
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.W547 1992.

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Marketing briefs : a revision and study guide Sally Dibb and Lyndon Simkin by Series: Marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2001; 2001
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.D4859 2001.

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The marketing book edited by Michael J. Baker by Series: Marketing series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1994; 1994
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.M297455 1994.

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The CIM handbook of selling and sales strategy [edited by] David Jobber by Series: The marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford [U.K.] ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.25.C55 1997.

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Key account management : learning from supplier and customer perspectives Malcolm McDonald and Beth Rogers by Series: The marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1998; 1998
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.8.K48M23 1998.

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Relationship marketing : a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby by Series: Advanced marketing series
Material type: Text Text
Language: English
Publication details: Sage ; Los Angeles ; 2010; c2010
Availability: Items available for loan: المكتبة الرئيسية (2)Location, call number: الطابق الثالث أ HF5415.55.B376 2010, ...

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The fundamentals and practice of marketing John Wilmshurst by Series: Marketing series : student
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1995; 1995
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.F86 1995.

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The marketing book edited by Michael J. Baker by Series: The marketing series
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1999; 1999
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.M297455 1999.

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Business-to-Business marketing Ross Brennan, Louise Canning and Raymond McDowell by Series: Advanced marketing series
Material type: Text Text
Language: English
Publication details: Sage ; Los Angeles ; 2011; 2011
Availability: Items available for loan: المكتبة الرئيسية (2)Location, call number: الطابق الثالث أ HF5415.1263.B74 2011, ...

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Political marketing : theory and concepts Robert P. Omrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy by Series: Advanced marketing series
Material type: Text Text
Language: English
Publication details: Sage ; Los Angeles, Calif. ; 2013; c2013
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ JF2112.C3O76 2013.

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Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by Series: Advanced marketing series
Material type: Text Text
Language: English
Publication details: Sage ; Los Angeles ; 2007; c2007
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.1263.B74 2007.

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Strategic marketing : planning and control Graeme Drummond, John Ensor by Series: Marketing series . Student
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2001; 2001
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.135.D78 2001.

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Marketing plans : how to prepare them , how to use them Malcolm H.B. McDonald by Series: Marketing series . Professional development
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1995; 1995
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.M369183 1995.

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Sales promotion and modern merchandising [by] John F. Luick [and] William Lee Ziegler by Series: Perspectives in marketing series
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1968; [1968]
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: HF5438.L74.

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Marketing planning : a systems approach [by] Mark E. Stern by Series: Perspectives in marketing series
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1966; [1966]
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.S78.

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An information processing theory of consumer choice James R. Bettman. by Series: Advances in marketing series
Material type: Text Text
Language: English
Publication details: Addison-Wesley Pub. Co. ; Reading, Mass. ; 1979; c1979
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HC79.C6B46.

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Strategic marketing management : planning , implementation and control Richard M.S. Wilson and Colin Gilligan by Series: The marketing series . Student
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.W547 1997.

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Consumer behavior : basic findings and management implications Gerald Zaltman, Melanie Wallendorf. by Series: Theories in marketing series
Material type: Text Text
Language: English
Publication details: Wiley ; New York ; 1979; 1979
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.3.Z28.

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Marketing planning for services Malcolm McDonald and Adrian Payne by Series: Marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1996; 1996
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.M388 1996.

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Fundamentals of marketing W.G. Leader , N. Kyritsis ; series created by W.G. Leader ; edited by F. Roberts by Series: The business & marketing series
Material type: Text Text
Language: English
Publication details: Stanley Thornes ; Cheltenham, England ; 1990; 1990
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.L42 1990.

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