Strategic marketing management : planning , implementation and control Richard M.S. Wilson and Colin Gilligan

By: Contributor(s): Material type: TextTextLanguage: English Series: The marketing series . StudentPublication details: Butterworth-Heinemann; Oxford; 1997; 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:
  • 075062244x
Subject(s): LOC classification:
  • HF5415.13.W547 1997
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.13.W547 1997 (Browse shelf(Opens below)) 1 Available E81744 c.1.

Includes bibliographical references (p. [791]-811) and indexes

"Published by Butterworth - Heinemann on behalf of the Chartered Institute of Marketing" - p. [4] of cover

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