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Services marketing : people , technology , strategy Christopher Lovelock , Jochen Wirtz by
Edition: 7th , global ed.
Material type: Text Text
Language: English
Publication details: Pearson ; Boston ; 2011; c2011
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.L684 2011.

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Services marketing : text , cases & readings Christopher H. Lovelock. by Series: The Prentice-Hall series in marketing
Material type: Text Text
Language: English
Publication details: Prentice Hall ; Englewood Cliffs, N. ; 1984
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.122.L68 1984.

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Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: McGraw-Hill/Irwin ; Boston ; 2006; c2006
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.Z45 2006.

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Marketing planning for services Malcolm McDonald and Adrian Payne by Series: Marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1996; 1996
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.M388 1996.

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The management and marketing of services Peter Mudie and Angela Cottam by Series: B H Contemporary business series
Material type: Text Text
Language: English
Publication details: Butterworth Heinemann ; Oxford ; 1993
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.M83 1993.

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Service management and marketing : managing the moments of truth inservice competition Christian Gronroos by Series: Issues in organization and management series
Material type: Text Text
Language: English
Publication details: Lexington Books ; Lexington, Mass. ; 1990; 1990
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.G776 1990.

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Understanding services management : integrating marketing, organizational behavior, behaviour, operations and human resource management edited by William J. Glynn, and James G. Barnes by
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester ; 1995; 1995
Availability: Items available for loan: المكتبة / مبنى سعيد خوري لدراسات التنمية (1)Location, call number: HD9980.5.U53 1995.

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