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Marketing communications : a brand narrative approach Micael Dahlen, Fredrik Lange, Terry Smith by
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester ; 2010; c2010
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.123.D34 2010.

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Integrated marketing communication : creative strategy from idea to implementation Robyn Blakeman by
Material type: Text Text
Language: English
Publication details: Rowman & Littlefield Publishers ; Lanham, Md. ; 2007; c2007
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.123.B557 2007.

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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition John Morgan by
Material type: Text Text
Language: English
Publication details: Wiley ; Hoboken, N.J. ; 2012; c2012
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.1255.M67 2012.

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Create the perfect brand Julia Hitchens and Paul Hitchens by Series: Teach yourself
Material type: Text Text
Language: English
Publication details: Hodder Education ; London ; 2010
Availability: Items available for loan: المكتبة الرئيسية (2)Location, call number: الطابق الثالث أ HD69.B7H58 2010, ...

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Brand Islam : the marketing and commodification of piety Faegheh Shirazi by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: University of Texas Press ; Austin, Tex. ; 2016; c2016
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ BP173.75.S524 2016.

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Nation branding : concepts, issues, practice Keith Dinnie by
Material type: Text Text
Language: English
Publication details: Elsevier/Butterworth-Heinemann ; Amsterdam ; 2008; c2008
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.1255.D56 2008.

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Reputation marketing : building and sustaining your organization's greatest asset Joe Marconi by
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; Chicago ; 2002; c2002
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD59.2.M37 2002.

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What great brands do : the seven brand - building principles that separate the best from the rest Denise Lee Yohn by
Material type: Text Text
Language: English
Publication details: Jossey-Bass ; San Francisco, Calif. ; 2014; c2014
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.1255.Y64 2014.

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Marketing corporate image : the company as your number one product James R. Gregory with Jack G. Wiechmann by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: NTC Business Books ; Lincolnwood, Ill. ; 1999; c1999
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD59.2.G74 1999.

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The brand marketing book : creating , managing , and extending the value of your brand Joe Marconi by
Material type: Text Text
Language: English
Publication details: NTC Business Books ; Lincolnwood, Ill. ; 2000; c2000
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD69.B7M37 2000.

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Creating powerful brands Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Elsevier/Butterworth-Heinemann ; Amsterdam ; 2011; c2011
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD69.B7D4 2011.

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Brand - driven innovation : strategies for development and design Erik Roscam Abbing by Series: Required reading range. Module reader
Material type: Text Text
Language: English
Publication details: AVA Academia ; Lausanne ; 2010; c2010
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.1255.R67 2010.

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