The brand marketing book : creating , managing , and extending the value of your brand Joe Marconi

By: Material type: TextTextLanguage: English Publication details: NTC Business Books; Lincolnwood, Ill.; 2000; c2000Description: xv , 247 p. : ill. ; 24 cmISBN:
  • 0844222577
Subject(s): LOC classification:
  • HD69.B7M37 2000
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HD69.B7M37 2000 (Browse shelf(Opens below)) 1 Available 0000070872

At head of title page: American Marketing Association

Some of the material in this book appears Previously under the title: Beyond Branding - t.p. verso

Includes bibliographical references (p. 237-240) and index

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