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The CIM handbook of selling and sales strategy [edited by] David Jobber by Series: The marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford [U.K.] ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.25.C55 1997.

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Key account management : learning from supplier and customer perspectives Malcolm McDonald and Beth Rogers by Series: The marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1998; 1998
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.8.K48M23 1998.

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The marketing book edited by Michael J. Baker by Series: The marketing series
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1999; 1999
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.M297455 1999.

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Strategic marketing management : planning , implementation and control Richard M.S. Wilson and Colin Gilligan by Series: The marketing series . Student
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.W547 1997.

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Market-led strategic change : a guide to transforming the process of going to market Nigel F. Piercy by Series: The marketing series . Professional development
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2002; 2002
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.P542 2002.

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Marketing logistics Martin Christopher; with case study contributions by Helen Peck by Series: The marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.C538 1997.

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