Market-led strategic change : a guide to transforming the process of going to market Nigel F. Piercy

By: Contributor(s): Material type: TextTextLanguage: English Series: The marketing series . Professional developmentPublication details: Butterworth-Heinemann; Oxford; 2002; 2002Edition: 3rd edDescription: xvi , 762 p. : ill. ; 24 cmISBN:
  • 075065225x
Subject(s): LOC classification:
  • HF5415.13.P542 2002
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.13.P542 2002 (Browse shelf(Opens below)) 1 Available 0000000075

"Published in association with The Chartered Institute of Marketing."

Includes bibliographical references and index

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