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Marketing plans : how to prepare them, how to use them Malcolm McDonald by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Elsevier/Butterworth-Heinemann ; Amsterdam ; 2007
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.M369183 2007.

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Marketing plans : how to prepare them , how to use them Malcolm H.B. McDonald by Series: Marketing series . Professional development
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1995; 1995
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.M369183 1995.

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Key account plans : the practitioner`s guide to profitable planning Lynette Ryals, Malcolm McDonald by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2008; c2008
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.8.K48R93 2008.

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Marketing plans : how to prepare them, how to use them Malcolm McDonald, Hugh Wilson by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester ; 2011; c2011
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.M369183 2011.

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Marketing planning for services Malcolm McDonald and Adrian Payne by Series: Marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1996; 1996
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.M388 1996.

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Key account management : learning from supplier and customer perspectives Malcolm McDonald and Beth Rogers by Series: The marketing series
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1998; 1998
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5438.8.K48M23 1998.

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Creating powerful brands Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Elsevier/Butterworth-Heinemann ; Amsterdam ; 2011; c2011
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD69.B7D4 2011.

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Marketing due diligence : reconnecting strategy to share price Malcolm McDonald, Brian Smith, Keith Ward by
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2006
Availability: Items available for loan: المكتبة الرئيسية (2)Location, call number: الطابق الثالث أ HG4028.V3M33 2006, ...

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