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Market-led strategic change : a guide to transforming the process of going to market Nigel F. Piercy by Series: The marketing series . Professional development
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2002; 2002
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.P542 2002.

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Marketing logistics Martin Christopher; with case study contributions by Helen Peck by Series: The marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1997; 1997
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.C538 1997.

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