An information processing theory of consumer choice James R. Bettman.

By: Material type: TextTextLanguage: English Series: Advances in marketing seriesPublication details: Addison-Wesley Pub. Co.; Reading, Mass.; 1979; c1979Description: xiv, 402 p. : ill. ; 25 cmSubject(s): LOC classification:
  • HC79.C6B46
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HC79.C6B46 (Browse shelf(Opens below)) 1 Available E47822 c.1.

Bibliography: p. 355-382

Includes indexes

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