An information processing theory of consumer choice
Bettman, James R.
An information processing theory of consumer choice James R. Bettman. - Addison-Wesley Pub. Co. Reading, Mass. 1979 c1979 - xiv, 402 p. : ill. ; 25 cm. - Advances in marketing series .
Bibliography: p. 355-382 Includes indexes
Consumers
Consumers -- United States--HC
HC79.C6B46
An information processing theory of consumer choice James R. Bettman. - Addison-Wesley Pub. Co. Reading, Mass. 1979 c1979 - xiv, 402 p. : ill. ; 25 cm. - Advances in marketing series .
Bibliography: p. 355-382 Includes indexes
Consumers
Consumers -- United States--HC
HC79.C6B46