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Marketing planning for services Malcolm McDonald and Adrian Payne by Series: Marketing series . Professional development
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 1996; 1996
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HD9980.5.M388 1996.

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Relationship marketing : creating shareholder value Martin Christopher, Adrian Payne, David Ballantyne by
Edition: 1st Rev. ed.
Material type: Text Text
Language: English
Publication details: Butterworth-Heinemann ; Oxford ; 2002; c2002
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.55.C47 2002.

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