Developing new products and repositioning mature brands : a risk - reduction system that produces investment alternatives Eugene J. Cafarelli

By: Material type: TextTextLanguage: English Series: Ronald series on marketing managementPublication details: Wiley; New York; 1980; 1980Description: xii, 253 p. : ill., charts ; 23 cmSubject(s): LOC classification:
  • HF5415.15.C24
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.15.C24 (Browse shelf(Opens below)) 1 Available E45481

" A Ronald Press publication "

Bibliography : p. 249

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