Developing new products and repositioning mature brands : a risk - reduction system that produces investment alternatives (Record no. 69201)

MARC details
000 -LEADER
fixed length control field 00813cam a22002771 4500
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15.C24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Caferrelli, Eugene J. , 1938-
245 ## - TITLE STATEMENT
Title Developing new products and repositioning mature brands : a risk - reduction system that produces investment alternatives
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wiley
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1980
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1980
270 ## - ADDRESS
Country United States
245 ## - TITLE STATEMENT
Statement of responsibility, etc. Eugene J. Cafarelli
300 ## - PHYSICAL DESCRIPTION
Extent xii, 253 p. : ill., charts ; 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Ronald series on marketing management
500 ## - GENERAL NOTE
General note " A Ronald Press publication "
500 ## - GENERAL NOTE
General note Bibliography : p. 249
500 ## - GENERAL NOTE
General note Index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision HF
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type PRINT
970 ## -
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-- Mohamad Barham
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-- Mohamad Barham
Holdings
Withdrawn status Lost status Damaged status Catalog status Home library Current library Shelving location Date acquired Purchase price / Estimate unit cost Inventory number ACQ TYPE Total Checkouts Full call number Barcode Date last seen Copy number, for the same item same call number Price effective from Koha item type
Exist Exist Not damaged COMPLETE المكتبة الرئيسية المكتبة الرئيسية الطابق الثالث أ 03/03/2021 20.00 E45481 FREE   HF5415.15.C24 E45481 03/03/2021 1 03/03/2021 PRINT