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Strategic marketing management cases Strategic marketing management cases and applications David W. Cravens and Charles W. Lamb by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Irwin ; Homewood , Ill. ; 1993; 1993
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.C6944 1993.

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Market research writer/producer Brenden Dannaher by
Material type: Text Text
Language: English
Publication details: Classroom Media ; Morris Plains, N. J. ; 2002; c2002
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: غرفة رسائل الماجستير و الدكتوراة - الطابق الرئيسي HF5415.2.D36 2002.

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Market research Market research in a Week Judy Bartkowiak by Series: Teach yourself
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Hodder Education ; London ; 2012; c2012
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.B49 2012.

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Applied marketing research Luiz Moutinho , Martin Evans by
Material type: Text Text
Language: English
Publication details: Addison-Wesley ; Wokingham,England ; 1992; 1992
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.M69 1992.

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Basic marketing research Gilbert A. Churchill. Jr. by
Material type: Text Text
Language: English
Publication details: Dryden Press ; Chicago, N.Y. ; 1988; 1988
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.C49 1988.

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International marketing research Susan P. Douglas , C. Samuel Craig by
Material type: Text Text
Language: English
Publication details: Prentice-Hall ; Englewood Cliffs , N. J. ; 1983; 1983
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF1009.6.D66 1983.

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International marketing research C. Samuel Craig and Susan P. Douglas by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester, West Sussex ; 2000; c2000
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF1416.C73 2000.

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Marketing research : an applied approach Naresh Malhotra and David F. Birks by
Edition: European ed.
Material type: Text Text
Language: English
Publication details: Financial Times. Prentice Hall ; Harlow, England ; 2000
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.M29 2000.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Marketing scales [Edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Sage ; Los Angeles ; 2011; c2011
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.3.B323 2011.

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Marketing research : a management information approach Danny N. Bellenger and Barnett A. Greenberg by
Material type: Text Text
Language: English
Publication details: R. D. Irwin ; Homewood , Ill. ; 1978; 1978
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.B454.

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Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask "why?" Ernest Dichter. by
Material type: Text Text
Language: English
Publication details: Pergamon Press ; New York ; 1979; c1979
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.3.D49 1979.

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Research for marketing decisions Paul E. Green, Donald S. Tull. by Series: Prentice-Hall international series in management
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall ; Englewood Cliffs, N. ; 1978
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.G68 1978.

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Cases in marketing research Stewart DeBruicker, David J. Reibstein F. by
Material type: Text Text
Language: English
Publication details: Prentice Hall ; Englewood Cliffs, N.J. ; 1983
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.D37 1983.

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Current Issues & Research in Advertising
Material type: Continuing resource Continuing resource
Language: English
Publication details: Ebsco
Online resources:
Availability: Items available for loan: المكتبة الرئيسية (1).

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Applied marketing and social research edited by Ute Bradley by
Material type: Text Text
Language: English
Publication details: Van Nostrand Reinhold Co. ; New York ; 1982; 1982
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.A654.

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Manual of industrial marketing research edited by Allan Rawnsle by
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester ; 1978; c1978
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.M295.

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Marketing research : An applied approach Thomas C. Kinnear , James R. Taylor by Series: McGraw-Hill series in marketing
Edition: 2nd ed
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1983; 1983
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.K53 1983.

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Marketing research : an applied approach Thomas C. Kinnear, James R. Taylor. by Series: McGraw-Hill series in marketing
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1979; c1979
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.K53.

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Cost - effective marketing research : a guide for marketing managers Eric J. Soares by
Material type: Text Text
Language: English
Publication details: Quorum Books ; New York ; 1988; 1988
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.2.S63 1988.

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