Strategic marketing management cases Strategic marketing management cases and applications David W. Cravens and Charles W. Lamb

By: Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Irwin; Homewood , Ill.; 1993; 1993Edition: 4th edDescription: xviii , 900 p. ; 24 cmISBN:
  • 0256105316
Subject(s): LOC classification:
  • HF5415.C6944 1993
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.C6944 1993 (Browse shelf(Opens below)) 1 Available E68381 c.1.

Rev. ed. of : strategic marketing management cases and applications . 3rd ed. 1990

Includes index

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