What great brands do : the seven brand - building principles that separate the best from the rest Denise Lee Yohn
Material type:
TextLanguage: English Publication details: Jossey-Bass; San Francisco, Calif.; 2014; c2014Description: vii, 262 p. : ill. ; 24 cmISBN: - 9781118611258
- HF5415.1255.Y64 2014
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المكتبة الرئيسية الطابق الثالث أ | HF5415.1255.Y64 2014 (Browse shelf(Opens below)) | 1 | Available | 0000134404 |
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| HF5415.1255.M67 2012 Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition | HF5415.1255.R67 2010 Brand - driven innovation : strategies for development and design | HF5415.1255.W37 2016 إدارة العلامات التجارية : من الأسس المفاهيمية إلى القرارات التسويقية / | HF5415.1255.Y64 2014 What great brands do : the seven brand - building principles that separate the best from the rest | HF5415.126.A73 2013 التسويق المباشر Direct marketing | HF5415.126.M3312 2007 التسويق المباشر من خلال قواعد البيانات Direct and database marketing | HF5415.126.N37 1982 Direct marketing : strategy , planning , execution |
Includes bibliographical references (p. 221-238) and index
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