What great brands do : the seven brand - building principles that separate the best from the rest
Yohn, Denise Lee, 1967-
What great brands do : the seven brand - building principles that separate the best from the rest Denise Lee Yohn - Jossey-Bass San Francisco, Calif. 2014 c2014 - vii, 262 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-238) and index
9781118611258
Branding (Marketing)
Brand name products--HF
HF5415.1255.Y64 2014
What great brands do : the seven brand - building principles that separate the best from the rest Denise Lee Yohn - Jossey-Bass San Francisco, Calif. 2014 c2014 - vii, 262 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-238) and index
9781118611258
Branding (Marketing)
Brand name products--HF
HF5415.1255.Y64 2014