International marketing in the network economy : a knowledge-based approach Florian Kohlbacher ; foreword by Lkujiro Nonaka and afterword by Charles M. Savage
Material type: TextLanguage: English Publication details: Palgrave Macmillan; Houndmills; 2007; c2007Description: xx , 254 p. : ill. ; 23 cmISBN:- 9780230515703
- HF1416.K64 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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المكتبة الرئيسية الطابق الثالث أ | HF1416.K64 2007 (Browse shelf(Opens below)) | 1 | Available | 0000094966 |
Includes bibliographical references (p. 218-250) and index
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