International marketing in the network economy : a knowledge-based approach
Kohlbacher, Florian
International marketing in the network economy : a knowledge-based approach Florian Kohlbacher ; foreword by Lkujiro Nonaka and afterword by Charles M. Savage - Palgrave Macmillan Houndmills 2007 c2007 - xx , 254 p. : ill. ; 23 cm.
Includes bibliographical references (p. 218-250) and index
9780230515703
Export marketing
Knowledge management
Marketing - Management
Organizational learning--HF
HF1416.K64 2007
International marketing in the network economy : a knowledge-based approach Florian Kohlbacher ; foreword by Lkujiro Nonaka and afterword by Charles M. Savage - Palgrave Macmillan Houndmills 2007 c2007 - xx , 254 p. : ill. ; 23 cm.
Includes bibliographical references (p. 218-250) and index
9780230515703
Export marketing
Knowledge management
Marketing - Management
Organizational learning--HF
HF1416.K64 2007