Assessing the impact of retail price promotions on product substitution , complementary purchase , and iterstore sales displacement (Record no. 249542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nab a22002537a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walters, Rockney G. |
| 245 ## - TITLE STATEMENT | |
| Title | Assessing the impact of retail price promotions on product substitution , complementary purchase , and iterstore sales displacement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1991 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1991 |
| 245 ## - TITLE STATEMENT | |
| Designation of section section/part/series: (SE) [OBSOLETE] | Vol. 55 , No. 2 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Retail trade |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Sales promotion |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Prices |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Competition |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Purchasing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumers |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Market studies |
| 650 #0 - SUBJECT ADDED ENTRY–TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 773 ## - HOST ITEM ENTRY | |
| Host Biblionumber | 191788 |
| Record control number | u191788 |
| Host Itemnumber | 315958 |
| Title | Journal of marketing |
| Relationship information | P. 17-28 Vol. 55 , No. 2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 970 ## - | |
| -- | 51 |
| -- | Mohamad Barham |
| -- | 51 |
| -- | Mohamad Barham |
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