Marketing management in multinational firms : the consumer packaged goods industry Ulrich E. Wiechmann
Material type:
TextLanguage: English Series: Praeger special studies in international economics and developmentPublication details: Praeger; New York; 1976; 1976Description: xi, 103 p. :ill. ;24 cmISBN: - 0275558509
- HF5415.13.W53 1976
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المكتبة الرئيسية الطابق الثالث أ | HF5415.13.W53 1976 (Browse shelf(Opens below)) | 1 | Available | 0000030360 |
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| HF5415.13.W38 1980 Marketing management cases : planning and executing marketing strategy | HF5415.13.W467 1994 Market - driven management : using the new marketing concept to create a customer - oriented company | HF5415.13.W4812 2001 كيف تكتب خطة تسويقية ناجحة ؟ How to write a marketing plan | HF5415.13.W53 1976 Marketing management in multinational firms : the consumer packaged goods industry | HF5415.13.W538 1979 Management controls and marketing planning | HF5415.13.W547 1992 Strategic marketing management : planning , implementation and control | HF5415.13.W547 1997 Strategic marketing management : planning , implementation and control |
Bibliography: p. 94-103
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