Marketing management in multinational firms : the consumer packaged goods industry
Wiechmann, Ulrich E.
Marketing management in multinational firms : the consumer packaged goods industry Ulrich E. Wiechmann - Praeger New York 1976 1976 - xi, 103 p. :ill. ;24 cm. - Praeger special studies in international economics and development .
Bibliography: p. 94-103
0275558509
Marketing - Management
International business enterprises--HF
HF5415.13.W53 1976
Marketing management in multinational firms : the consumer packaged goods industry Ulrich E. Wiechmann - Praeger New York 1976 1976 - xi, 103 p. :ill. ;24 cm. - Praeger special studies in international economics and development .
Bibliography: p. 94-103
0275558509
Marketing - Management
International business enterprises--HF
HF5415.13.W53 1976