The brand marketing book : creating , managing , and extending the value of your brand
Marconi, Joe
The brand marketing book : creating , managing , and extending the value of your brand Joe Marconi - NTC Business Books Lincolnwood, Ill. 2000 c2000 - xv , 247 p. : ill. ; 24 cm.
At head of title page: American Marketing Association Some of the material in this book appears Previously under the title: Beyond Branding - t.p. verso Includes bibliographical references (p. 237-240) and index
0844222577
Brand name products - Management
Branding (Marketing)--HD
HD69.B7M37 2000
The brand marketing book : creating , managing , and extending the value of your brand Joe Marconi - NTC Business Books Lincolnwood, Ill. 2000 c2000 - xv , 247 p. : ill. ; 24 cm.
At head of title page: American Marketing Association Some of the material in this book appears Previously under the title: Beyond Branding - t.p. verso Includes bibliographical references (p. 237-240) and index
0844222577
Brand name products - Management
Branding (Marketing)--HD
HD69.B7M37 2000