The marketing book (Record no. 45095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809cam a22002891 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750641142 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M297455 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael John |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1999 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1999 |
| 270 ## - ADDRESS | |
| Country | United Kingdom |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc. | edited by Michael J. Baker |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv , 718 p. : ill. ; 25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The marketing series |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Chartered Institute of Marketing." |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | HF |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 970 ## - | |
| -- | 51 |
| -- | Mohamad Barham |
| -- | 51 |
| -- | Mohamad Barham |
| Withdrawn status | Lost status | Damaged status | Catalog status | Home library | Current library | Shelving location | Date acquired | Purchase price / Estimate unit cost | Inventory number | ACQ TYPE | Total Checkouts | Full call number | Barcode | Date last seen | Copy number, for the same item same call number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exist | Exist | Not damaged | COMPLETE | المكتبة الرئيسية | المكتبة الرئيسية | الطابق الثالث أ | 03/03/2021 | 20.00 | E81811 c.1. | FREE | HF5415.M297455 1999 | E81811 c.1. | 03/03/2021 | 1 | 03/03/2021 |