The marketing book
Baker, Michael John
The marketing book edited by Michael J. Baker - 4th ed. - Butterworth-Heinemann Oxford 1999 1999 - xxxiv , 718 p. : ill. ; 25 cm. - The marketing series .
"Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index
0750641142
Marketing--HF
HF5415.M297455 1999
The marketing book edited by Michael J. Baker - 4th ed. - Butterworth-Heinemann Oxford 1999 1999 - xxxiv , 718 p. : ill. ; 25 cm. - The marketing series .
"Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index
0750641142
Marketing--HF
HF5415.M297455 1999