Cognitive and affective responses to advertising edited by Patricia Cafferata , Alice M. Tybout
Material type: TextLanguage: English Publication details: Lexington Books; Lexington, Mass.; 1989; 1989Description: vii , 414 p. ; 24 cmISBN:- 066914830X
- HF5823.C554 1985
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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المكتبة الرئيسية الطابق الثالث أ | HF5823.C554 1985 (Browse shelf(Opens below)) | 1 | Available | E67921 |
\sb100\sa100Edited compilation of papers presented at the Fourth Annual Advertising and consumer psychology conference , held in Chicago , Ill. July 11-12 , 1985 , sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide\n
Includes index
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