Strategic marketing management : planning , implementation and control Richard M.S. Wilson and Colin Gilligan
Material type: TextLanguage: English Series: The marketing series . StudentPublication details: Butterworth-Heinemann; Oxford; 1997; 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:- 075062244x
- HF5415.13.W547 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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المكتبة الرئيسية الطابق الثالث أ | HF5415.13.W547 1997 (Browse shelf(Opens below)) | 1 | Available | E81744 c.1. |
Includes bibliographical references (p. [791]-811) and indexes
"Published by Butterworth - Heinemann on behalf of the Chartered Institute of Marketing" - p. [4] of cover
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