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Handbook of consumer motivations ; the psychology of the world of objects Drawings by Robert Glaisek. by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1964; [1964]
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.3.D5.

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Measuring advertising effectiveness by Darrell Blaine Lucas by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text
Language: English
Publication details: McGraw-Hill ; New York ; 1963; [1963]
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5813.U6L8.

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