Key account management : learning from supplier and customer perspectives Malcolm McDonald and Beth Rogers

By: Contributor(s): Material type: TextTextLanguage: English Series: The marketing seriesPublication details: Butterworth-Heinemann; Oxford; 1998; 1998Description: xvi , 194 p. : ill. ; 23 cmISBN:
  • 075063278x
Subject(s): LOC classification:
  • HF5438.8.K48M23 1998
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5438.8.K48M23 1998 (Browse shelf(Opens below)) 1 Available E78084 c.1.

" Published in association with The Chartered Institute of Marketing "

Bibliography : p. [187]-188

Includes index

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