Strategic marketing management : planning , implementation and control Richard M. S. Wilson and Colin Gilligon with David J. Pearson

By: Contributor(s): Material type: TextTextLanguage: English Series: Marketing seriesPublication details: Butterworth-Heinemann; Oxford; 1992; 1992Description: xx , 644 p. : ill. ; 29 cmISBN:
  • 0750603291
Subject(s): LOC classification:
  • HF5415.13.W547 1992
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.13.W547 1992 (Browse shelf(Opens below)) 1 Available E77446 c.1.

Bibliography : p. [616]-634

Includes index

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