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Marketing strategy : a decision - focused approach Orville C. Walker, Jr., John W. Mullins by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: McGraw-Hill/Irwin ; New York ; 2014; c2014
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.W249 2014.

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Marketing management : a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: McGraw-Hill/Irwin ; New York ; 2008; c2008
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.M85 2008.

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