Strategic advertising management Larry Percy, John R. Rossiter, Richard Elliott

By: Material type: TextTextLanguage: English Publication details: Oxford University Press; Oxford; 2002; 2002Description: xxi , 288 p. , 12 p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0198782322
Subject(s): LOC classification:
  • HF5438.5.P475 2002
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5438.5.P475 2002 (Browse shelf(Opens below)) 1 Available E82437 c.1.

"Reprinted 2002 (with corrections"-T.p. verso

Includes bibliographical references and index

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