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Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Wiley ; Chichester ; 2008; c2008
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.13.D59 2008.

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Marketing management and strategy Peter Doyle and Philip Stern by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Financial Times Prentice Hall ; Harlow ; 2006; c2006
Availability: Items available for loan: المكتبة الرئيسية (1)Location, call number: الطابق الثالث أ HF5415.D753 2006.

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