Cognitive and affective responses to advertising edited by Patricia Cafferata , Alice M. Tybout

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Lexington Books; Lexington, Mass.; 1989; 1989Description: vii , 414 p. ; 24 cmISBN:
  • 066914830X
Subject(s): LOC classification:
  • HF5823.C554 1985
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5823.C554 1985 (Browse shelf(Opens below)) 1 Available E67921

\sb100\sa100Edited compilation of papers presented at the Fourth Annual Advertising and consumer psychology conference , held in Chicago , Ill. July 11-12 , 1985 , sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide\n

Includes index

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