Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Material type: TextTextLanguage: English Publication details: McGraw-Hill/Irwin; Boston; 2006; c2006Edition: 4th edDescription: xxvii , 708 p. : ill. , map ; 26 cmISBN:
  • 0072961945
Subject(s): LOC classification:
  • HD9980.5.Z45 2006
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HD9980.5.Z45 2006 (Browse shelf(Opens below)) 1 Available 0000072104

Includes bibliographical references and index

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