Marketing research : an applied approach Naresh Malhotra and David F. Birks

By: Material type: TextTextLanguage: English Publication details: Financial Times. Prentice Hall; Harlow, England; 2000Edition: European edDescription: xvi , 736 p. : ill. ; 27 cm. + 1 computer diskISBN:
  • 0139229647
Subject(s): LOC classification:
  • HF5415.2.M29 2000
Item type: PRINT
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Item type Current library Call number Copy number Status Date due Barcode
PRINT PRINT المكتبة الرئيسية الطابق الثالث أ HF5415.2.M29 2000 (Browse shelf(Opens below)) 1 Available E80992 c.1.

"Original 3rd edition entitled Marketing Research: An Applied Orientation published by Prentice-Hall, Inc. 1999." - T.p. verso

Includes indexes

CD-ROM in Reference office

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