TY  - BOOK
AU  - Hinkle, Charles L.
AU  - Stineman, Esther F.
TI  - Cases in marketing management : issues for the 1980s
SN  - 0131156004
AV  - HF5415.13.H57 1984 
PB  - Prentice-Hall
KW  - Marketing - Management - Case studies
KW  - HF
N1  - Includes bibliographical references
ER  -