TY  - BOOK
AU  - Hitchens, Julia
AU  - Hitchens, Paul
TI  - Create the perfect brand
SN  - 9781444112139
AV  - HD69.B7H58 2010 
PB  - Hodder Education
KW  - Branding (Marketing)
KW  - Branding (Marketing) - Case studies
KW  - Branding (Marketing) - Problems, exercises, etc
KW  - Business names
KW  - HD
N1  - Includes index
ER  -