Bonoma, Thomas V. Shapiro, Benson P.
Segmenting the industrial market
Thomas V. Bonoma, Benson P. Shapiro.
- Lexington Books Lexington, Mass. c1983 c1983
- xi, 126 p. ;24 cm.
Bibliography: p. 117-122.
Industrial marketing.
Market segmentation.--HF
HF5415.B525 1983