TY  - BOOK
AU  - Aris, Annet
AU  - Bughin, Jacques
TI  - Managing media companies : harnessing creative value
SN  - 9780470713952
AV  - P96.M34A75 2009 
PB  - Wiley
KW  - Mass media - Management
KW  - Mass media - Management - Case studies
KW  - Mass media and business
KW  - Digital media - Management
KW  - P
N1  - Includes index
ER  -