TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Taylor, James R.
TI  - Marketing research : An applied approach
SN  - 007034745x
AV  - HF5415.2.K53 1983 
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing management
KW  - HF
N1  - Includes bibliographies and indexes
ER  -