TY  - BOOK
AU  - Bartkowiak, Judy
TI  - Market research
SN  - 9781444159646
AV  - HF5415.2.B49 2012 
PB  - Hodder Education
KW  - Marketing research
KW  - HF
N1  - Originally published: London: Hodder & Stoughton, 2003; Includes bibliographical references (p. 123)
ER  -