TY - BOOK AU - Zairi, Mohamed AU - Baidoun, Samir ED - Bradford University . School of Management TI - Understanding the essentials of total quality management : a best practice approach AV - HD62.15.Z35 2003 PB - Bradford University , School of Management KW - Total quality management KW - HD N1 - "January 2003"; Bibliography : pt.1 : p. 20-25 ; pt.2 : p. 23-29 N2 - Management; Planning systems; Japan; USA; Europe; Case studies; Self-assessment; Customers; Total quality management ER -